See who’s winning the searches in your niche.

See who owns attention across YouTube and Google, who's beatable, and which searches are still unclaimed.

See a live example Check your channel
  • 15 niches
  • 222 categories
  • 1.29M searches
  • 57.3M YouTube results
  • 12.5M web results
How it works

What SourceSignal actually does

People search before they buy. We watch those searches, and show you who’s answering them.

  1. 1

    Pick your niche

    Choose from 15 product niches, 222 categories and 1.29M real searches we already track — re-measured every week.

  2. 2

    See who shows up

    For every search, we line up the top YouTube videos and Google results side by side — the real creators, brands and sites people actually find.

  3. 3

    Find your opening

    See who owns the attention, who’s beatable, and the high-demand searches nobody has claimed yet.

A real example

One search. Everyone who showed up.

This is a single real search in Power Tools, with the top YouTube videos and Google results lined up side by side — exactly what a report is built from. No manufacturer holds a single slot.

“best power tool set for diy”
Power Tools · 24,497 views/day across the top 10 videos
YouTube results
  1. 1Tool Junkie
  2. 2Tool Review Zone
  3. 3Twisted Toolbox
  4. 4Project Farm
  5. 5Tools. Electro. DIY
  6. 6HAXMAN
  7. 7Project Farm
  8. 8Pro Tool Reviewsboth
  9. 9Project Farm
  10. 10Home RenoVision DIY
Web results
  1. 1thisoldhouse.com
  2. 2bobvila.com
  3. 3protoolreviews.comboth
  4. 4toolsthrone.com
  5. 5popularmechanics.com
  6. 6bestreviews.com
  7. 7popularmechanics.com
  8. 8thisoldhouse.com
  9. 9thespruce.com
  10. 10thebestpicker.com
Not one manufacturer. Twenty slots on the search that sells their product, and no brand holds any of them.
Project Farm holds 3 of 10. One independent reviewer takes a third of the video results by himself.
Pro Tool Reviews owns both. The same outfit ranks on video and web — visible only because we join the two.
Try it free — no signup, no card

Look up your own niche or channel

These run on the same weekly-refreshed data behind every report. Nothing to sign up for — go look.

Your channel

YouTube Visibility Check

Paste a channel and see how many tracked searches it already ranks for.

Open tool →Creators

Creator Influence Rankings

The most influential YouTube creators in a niche, ranked by how many searches they win.

Open tool →Markets

Niche Demand Explorer

Compare real YouTube demand across niches, with the top products driving each one.

Open tool →
Who it’s for

One map, three ways to use it

Creators, brands and affiliates all want the same picture — from different angles. Pick yours.

I’m a…

See the searches you almost own — and who’s answering the rest.

Your channel, measured

You almost own dozens of searches. Someone else owns them today.

Paste your channel. See how many mapped searches you already rank for, your niche breadth and the demand you touch — from the same dataset behind every report.

For brands & agencies

Who controls your branded search?

Not your category — your own name. When someone searches your brand directly, see who they actually find.

Branded YouTube searchtop results · who leads
dewaltPower Tools
ToolRevDEWALT’s own channel ≈ #5
de’longhiCoffee
Tom’s Coffee Cornerbehind the reviewer
bambu3D Printing
3D Print Doodbehind the creator
35 brands checked across 9 niches. An independent creator led the branded search in every one.
  • Every creator, retailer and forum ranking for your brand’s name
  • Google results and YouTube results, lined up side by side
  • How much of your own branded search you actually own
See who ranks for your brand
For affiliates & reviewers

Which brands are wide open?

The same map, flipped: the brands whose search is least defended — the ones worth writing about first, before anyone else does.

  • Brands with the weakest branded-search control
  • Heavily-searched terms where the results are scattered and beatable
  • Content gaps ranked by the demand behind them
Explore open niches
1,291,014
Searches tracked
tagged by what the searcher wants
5.4M
Search suggestions mapped
what people type next
3,075,652
YouTube videos analyzed
views per day, not last month
864,515
Creators mapped
who owns the niche
The data behind it

Three sources, one dataset, every niche.

Anyone can scrape one website. We collect three — what people type into search boxes, which YouTube videos win the attention, and which sites hold the web results — then line all three up on the same search term, so you can see who wins it and why. The same pipeline runs in any market: 15 niches and 222 product categories so far.

Home Fitness185K keywords
Kitchen Appliances145K keywords
Power Tools117K keywords
Gaming Peripherals109K keywords
Smart Home98K keywords
Headphones & Audio97K keywords
Golf91K keywords
Outdoor & Camping88K keywords
Photography & Video71K keywords
3D Printing61K keywords
Coffee & Espresso59K keywords
Fishing59K keywords
Home Office56K keywords
E-Bikes28K keywords
Running27K keywords
Re-measured weekly
autocompleteyoutubeserp
1,291,014keywords tracked & intent-tagged
Home Fitness
184,785
Kitchen Appliances
144,879
Power Tools
117,454
Gaming Peripherals
108,911
Smart Home
98,164
Headphones & Audio
97,000
Golf
90,510
Outdoor & Camping
87,505
Photography & Video
70,687
3D Printing
61,343
Coffee & Espresso
58,940
Fishing
58,939
Home Office
56,405
E-Bikes
28,312
Running
27,180
15verticals
222categories
69.7Mdata points
35 of 35

Brands we checked across 9 niches where an independent creator out-ranked the brand’s own channel — on the brand’s own name. It wasn’t close, and there were no exceptions.

69.7M

Search results we’ve collected and lined up on the same search — what people look for, which videos win the attention, and which sites hold the web results. Every number links back to the videos and pages behind it.

What the data shows

Everyone measures views. Views are the wrong number.

A view is a click. It doesn’t tell you whether anyone stayed. Because we store how long every video runs, we can measure the thing views hide — hours actually watched, discounted for the fact that nobody finishes a long video — and it reorders the market.

Video length% of videosShare of viewsShare of watch-time
<1m Shorts14.1%34.0%2.2%
1–5m 37.2%19.2%7.2%
5–10m 23.5%10.6%8.7%
10–20m 18.0%17.9%23.7%
20–40m 5.5%11.2%23.5%
40m–2h 1.4%5.1%17.5%
>2h 0.3%2.0%17.2%

Every YouTube video we track, grouped by length, deduplicated per video, across all 15 niches. Watch-time is discounted for completion — nobody finishes a three-hour video, so counting one view as three viewer-hours would flatter long-form. How we discount a view →

Shorts win clicks and lose time. Sub-minute videos take 34% of all the views in our corpus and 2.2% of the watch-time — they pull fifteen times more attention than they hold.
The market is the 10–40 minute review. Those two bands are 23.5% of videos and 47% of every hour watched. The two-hour-plus tail is 0.3% of the catalogue and 17% — over-represented fifty-fold, but not the main event.
Why it changes the answer

One niche, two opposite verdicts

Coffee & Espresso, measured as one market, looks like a tight oligopoly — about seven real competitors. Split it by video length and that number falls apart:

Short-form 1–10m28.7wide open
Long-form 40m+3.1locked up

Same niche, same data. The pooled number said “concentrated” because long-form carries roughly twice the watch-time of short-form and dragged the average toward its own lockup. Anyone reading it would compete in exactly the wrong place. This split is also the part of the model that doesn’t depend on our completion estimate — inside a band, lengths are similar, so the discount cancels out.

Read the full analysis — two leaderboards, five markets per niche →

See who’s answering your customers first.

Weekly-refreshed search data for any of 15 niches — the creators, competitors and gaps, all mapped. Free to explore, no signup.

Explore the niches
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